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| Petronas has come out with a fully animated Hari Raya Aidilfitri web film titled ‘Syukur Raya’ |
Petronas' animated 'Syukur Raya' web film promotes compassion and kindness
BERNAMA
7/5/2021
KUALA LUMPUR, May 7 -- This year, Petronas has come out with a fully animated Hari Raya Aidilfitri web film titled ‘Syukur Raya’, presenting fun and cheeky poem with the themes of compassion and kindness.
Petronas Senior General Manager of Group Strategic Communications Datin Anita Azrina Abdul Aziz said the fully animated film, which set in a familiar neighbourhood with relatable characters, focused on differences to give, and forgive each other in celebrating the Hari Raya.
“Despite the current challenges, if we are to open our hearts and minds, the people around us can be our source of joy this Aidilfitri, ultimately reflecting the true spirit of togetherness and generosity of the celebration,” she said in a statement today.
‘Syukur Raya’ is narrated by a spotted dove named Syuk-kur – a wordplay of ‘syukur’ (thankfulness) and ‘tekukur’ (the Malay term for dove) where the charismatic bird acts as a witness to everything that goes on in Taman Bawang, a neighbourhood the web film portrays.
The web film is now live and available for viewing on Petronas’ official YouTube channel and Facebook page.
Its ‘Raya Joy Pack’ comprising “Syukur Raya” stickers and backdrop scenes to be used via WhatsApp and social media can also be downloaded via Petronas’ Facebook page.
BERNAMA
7/5/2021
KUALA LUMPUR, May 7 -- This year, Petronas has come out with a fully animated Hari Raya Aidilfitri web film titled ‘Syukur Raya’, presenting fun and cheeky poem with the themes of compassion and kindness.
Petronas Senior General Manager of Group Strategic Communications Datin Anita Azrina Abdul Aziz said the fully animated film, which set in a familiar neighbourhood with relatable characters, focused on differences to give, and forgive each other in celebrating the Hari Raya.
“Despite the current challenges, if we are to open our hearts and minds, the people around us can be our source of joy this Aidilfitri, ultimately reflecting the true spirit of togetherness and generosity of the celebration,” she said in a statement today.
‘Syukur Raya’ is narrated by a spotted dove named Syuk-kur – a wordplay of ‘syukur’ (thankfulness) and ‘tekukur’ (the Malay term for dove) where the charismatic bird acts as a witness to everything that goes on in Taman Bawang, a neighbourhood the web film portrays.
The web film is now live and available for viewing on Petronas’ official YouTube channel and Facebook page.
Its ‘Raya Joy Pack’ comprising “Syukur Raya” stickers and backdrop scenes to be used via WhatsApp and social media can also be downloaded via Petronas’ Facebook page.
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