4,000 traders, hawkers are targeted to join the Cashless Melaka initiative
BERNAMA
August 9, 2023 08:00 MYT
Mohd Noor Helmy said that the Cashless Melaka initiative campaign was actively carried out because he found that awareness about cashless payment transactions was still low among the community
4,000 traders, hawkers are targeted to join the Cashless Melaka initiative
Mohd Noor Helmy said that the Cashless Melaka initiative campaign was actively carried out because he found that awareness about cashless payment transactions was still low among the community. - Decorative pictures
MELAKA: About 4,000 traders and hawkers are targeted to join the 'Cashless Melaka' initiative by the end of this year to encourage cashless payment transactions.
State Deputy Exco for Science, Technology, Innovation and Digital Communications Mohd Noor Helmy Abdul Halim said more than 1,200 traders and hawkers participated in the initiative since it started last March in conjunction with Ramadan.
"All of these Melaka Cashless initiatives are trusted and proven to be safe in addition to facilitating the buying and selling activities between consumers and merchants.
"We also received feedback that there was a 2.5 percent increase in sales revenue from dealers after being involved in this initiative," he said.
He said this to reporters at the Melaka Walkabout Cashless Program @ Pasar Malam Taman Seri Duyong which was also attended by Communications and Multimedia Commission (MCMC) Chief Regulatory Officer Zulkarnain Mohd Yasin and MCMC Melaka Director Muhammad Luqman Ali.
Mohd Noor Helmy said however, until now he found that awareness about cashless payment transactions is still low among the community, especially traders who have been using cash transactions for a long time.
Therefore, he said, the promotion campaign and the Cashless Melaka initiative were actively carried out in driving the agenda of the cashless community in the state.
"This initiative aims to improve the use of cashless among the community, especially the business and retail sectors in line with Melaka's aspirations to become a smart state or Smart City as outlined under the Melakaku Maju Jaya Strategic Plan 2034 and Smart Melaka Blueprint 2035," he said.